The Effect one’s Gender and Personality has on their Ability to Identif

Discussion This investigation aimed to explore gender differences and personality differences in the ability to identify the emotion and gender of a face. The expected results were that the response times produced by females for facial emotion and gender identification would be faster than the response times produced my males. It was also expected that participants categorised as extroverts via the Necker cube would produce faster response times when identifying the emotion and gender of a face. Although the results from this experiment were not significant, they did resemble what was expected. Concerning the first hypothesis, overall females obtained faster response times than males when identifying the emotion of a face, which also supports the findings of Hoffman (2010). A possible explanation for why this difference occurred could be due to the different developmental changes in brain functioning that occurs in males and females, thus different neuronal systems may be used when processing f acial aspects (Everhaurt et al, 2001). That is; when an emotional face is viewed different neural structures are activated in males and females, resulting in different mediation of attention to the facial cues (McClure, 2004). The results from the current study therefore suggests that females may utilise systems that are more sensitive and more efficient at picking up cues where stimulus information is limited, than males (Hall & Matsmoto, 2004). Results obtained by males in the emotion identification task emphasises previously found results by Mantagne (2005) that males are less accurate at judging emotion in a face, especially sadness. On the other hand, Rahmen et al (2004) stated that although women were faster at identifying emotion, th... ...nder and/or personality can affect their ability to identify the gender or emotion of a face. The results obtained suggest that females and extroverts are able to identify facial aspects such as gender and emotion quicker than males and introverts. This may be because neurological and environmental factors influence their ability to efficiently access appropriate strategies to extract cues during processing of a face. The study produced findings that are consistent with previous research however to produce more confident conclusions for this investigation further experimentation with more sensitive measures are required. Future studies could explore physiological changes and neural mechanisms that occur during facial identification in order to provide a deeper insight into differences between categorical groups during facial emotion and gender processing.

A1 Steak Sauce Essay

1) How would you characterize the A1 Steak Sauce business? In 1830, Henderson William Brand, chef to England’ King George developed a sauce that so delight the king he proclaimed it to be â€Å"A1†. The product was first sold in North America in the early 1900s. Kraft Foods acquired A1 in 2000 as part of its acquisition of Nabisco. Kraft Foods was the largest food company in the United States and second largest in the world. Kraft Foods most direct competitors were General Mills, Unilever, Pepsico and Nestle. In 2002, A1 had a 54% dollar share of the Steak Sauce Market Shares with an 83 percent gross profit margin. Distribution of A1 stretched across the United States with the product available in every grocery store. Kraft Foods spent 15 percent of its operating revenue on A1 advertising. Revenue on A1 Steak Sauce was about $150 million and operating profit was approximately $60 million. A1’s 2003 plan anticipated flat revenue and slight profit growth. 2) Why is Lawry’s launching a steak sauce product? Explain. In 2002, Lawry’s was owned by Unilever one of Kraft Foods leading competing food companies with brand sales in excess of $100 million and a strong position in seasoning and marinades. In early 2003, Unilever announced plans to launch a Lawry’s Steak Sauce with a ship date of April 1st and a price per bottle $1.00 less than A1. Unilever’s decision to launch a steak sauce product was based on disappointing financial results in recent years.  Unilever launched a new strategic plan program called â€Å"Path to Growth†. A key element of this program was rationalizing its brand portfolio focusing on the largest global brands. The company challenged all of its brands including Lawry to reach annual sales of at least one billion dollars. 3) Should A1 Steak Sauce defend itself against the Lawry’s launch? If not, why not? If yes, why and how? Discuss. Jennifer Miller, Smith’s research manager statement of â€Å"you know A1 has the strongest brand equity in the category, it’s virtually untouchable.† I don’t agree and feel her comment is unrealistic, nothing is untouchable. I would recommend that A1 defend against Lawry’s Steak Sauce launch scheduled for April 1st, otherwise A1 could find they are losing market shares and trying to play catch up. In my opinion A1 has a choice to compete head-to-head with Lawry’s 2 for $5.00 deal launching on April 1st or sit back and hope that consumer don’t switch to the Lawry’s Steak Sauce. Either way A1 will have to spend money to remain dominant and competitive in the steak sauce market. 4) What are the competitive and financial implications of defending or not depending against the Lawry’s launch?  Lawry is scheduled to launch their new steak sauce of April 1st at $1.00 less than the A1 sauce and Publix is ready to give Lawry the Memorial Day week promotion which is normally 10 percent of A1 Annual Sales. If Lawry, does gain 10 percent of the steak sauce  market and customers like the taste, willing to pay the reduced price regardless of taste or can’t really tell the difference in taste from A1, customers might continue to buy the Lawry’s Steak Sauce for the $1.00 cheaper bottle. Lawry’s Steak Sauce launch could allow them to gain and increase in Lawry’s share in the steak sauce market. 5) What did you learn from your analysis of this case? Explain. A1 Steak Sauce was invented in 1830 and first sold in North America in the early 1900s. In 2003, over 100 years later, A1 Steak Sauce finally had potential competition with the launch of Lawry’s Steak Sauce. I feel that Kraft Foods should have planned for such a contingency that to me was inevitable. If they had planned, the company could have properly budgeted, maybe with a contingency type fund within the marketing department. For example, today where are reel-to-reel tapes, 8 track tapes and cassette tapes, all have become outdated with improvements in technology. To further illustrate in the food industry, try to find â€Å"Pitter Patter† peanut butter cookies made by Keebler which were out marketed by Nabisco’s â€Å"Nutter Butter† peanut butter cookies. Nothing is untouchable or lasts forever!

Nores vs. Greek Essay - 5576 Words

Nores vs. Greek Greek mythology and Roman mythology are almost identical. This is an accepted fact, as it is widely known that the Romans stole the Greek myths. However, it is very interesting to note that the mythology of the Vikings (Norse) has many similarities with the Greek myths. These myths are, by no means, identical to the Greek ones (like the Roman ones are), but there are very distinct commonalities between the two. I see two possible reasons for this besides pure coincidence. The first has to do with the fact that Norse myths were codified during the Viking era: 780 - 1070. This gives the Norsemen many centuries to become exposed to the Greek (or Roman) myths. The Vikings did travel as far east as the Caspian sea, which†¦show more content†¦The gods and goddesses are powerful beings capable of super-human powers, but nevertheless are characters fraught with very human frailties and flaws. In this way they created gods that had similarities with the common man in the society. This made the gods more tangible and easier to identify with. I think that this was necessary because they were not yet at the societal maturity level to have a single god on a cosmic plane. Most of the comparisons will be examining the similarities between major Greek and Norse gods, as well as creatures, stories and specific symbols which are featured in the mythologies. Some of the gods do not have direct counterparts (Thor, Athena and Loki). However, I will provide possib le similarities within the respective mythologies. ASGARD Asgard is sometimes known as Asgarth. It is the realm of the gods and the home of both the Aesir and Vanir. Is is ruled by Odin, the leader of the Norse deities. It is located in the heavens, but is connected to earth by a bridge, known as Bifrost, sometimes referred to as a rainbow. There is also a route from Asgard to the underworld, the domain of Hel. Valhalla, a hall within Asgard, was the palace for fallen kings, warriors who had died in battle and heroes. MT. OLYMPUS Mount Olympus was the home of the Greek gods. It was chosen as their home because of its altitude, for Zeus, the king of the gods, was associated with the sky. Within the mythology, Mt. Olympus was large, foreboding